Keeravani announced the official date on his Facebook page as December 8, 2016.
Keeravani said, “i recorded my 1st song on 9th December 1989 at Prasad Studios Chennai. The very day i fixed my retirement day to be 8th December 2016 which i am planning to celebrate the day with my close associates and musicians.. most likely at Prasad Studio, Hyderabad. So it is hardly 3 more years to go. Meanwhile i am happy to start this new journey on FB from tomorrow, details will be updated in the evening. I thank all of my fans who spared their time to express their likes, dislikes, advices and wishes to me all these years !!”